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Hero means a big, eye-catching picture usually found at the top of a webpage, right below the header. This basic idea is well shown by Balsamiq.
Not included in free versionA hero image can make your site look amazing by featuring a stunning photo or graphic. It’s the first thing people see when they visit, so it’s great for making a strong first impression. Whether it’s a beautiful landscape, a high-quality product shot, or a striking illustration, a hero image can set the tone for your entire website. It helps establish your brand's visual style and can make your site memorable from the get-go.
Hero images are perfect for sharing your main message. You can add text to highlight your top products, services, or any special offers, so visitors know what you’re all about right away. This space is ideal for communicating what’s most important about your business. For example, you could feature a new product launch, a seasonal promotion, or a key value proposition. The combination of a powerful image and concise text can quickly convey your core message, ensuring it’s seen by everyone who visits your site.
Using a hero image helps keep visitors interested. A great picture not only catches their eye but also makes them want to explore more, which means they’ll stick around longer and check out other parts of your site. Engaging visuals can create curiosity and encourage deeper browsing. This can lead to lower bounce rates and higher engagement metrics. Additionally, by periodically updating your hero image with fresh content, you can keep returning visitors engaged and provide them with new reasons to explore your site further.
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